Google AdSense Will Now Let Publishers Use AI To Automatically Place Ads

Introducing AdSense Auto Ads

Google has launched Adsense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on behalf of publishers and save their time.

To use this feature, publishers will need to embed a piece of code across all their pages and will be able to turn it on and off without having to change the code. This will be a one-time setup or code change.

As per latest update by Google Adsense blog, the ads will self-optimise - showing ads only when they are likely to perform well and provide the good user experience. 

The ads will also identify any available ad space and place new ads there, potentially increasing revenue.

And if you want to have different formats on different pages you can use the new Advanced URL settings feature (e.g. you can choose to place In-feed ads on TheAdtechGuy.com/news but not on TheAdtechGuy/How-To).

Some of the benefits of Auto ads include:

Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.

Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.

Easy to use: With Auto ads, you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch.

If you want to get started with AdSense Auto ads, just follow below steps:

• Sign in to your AdSense account.

• In the left navigation panel, visit My ads and select Get Started.

• On the "Choose your global settings" page, select the ad formats that you'd like to show and click Save.

• On the next page, click Copy code.

• Paste the ad code between the < head > and </ head > tags of each page where you want to show Auto ads.

Auto ads will start to appear on your pages in about 10-20 minutes.