How to traffick HTML5 banners in DFP small business

Stopping support for flash content by  chrome and other browsers was the biggest impact on Online Advertising and the digital advertising industry.

Support for flash was stopped how ever no alternative source was provided and advertisers and publishers had to move to HTML5 banners.

HTML5 is the future of internet as it give much scope for customization than flash, however the Ad-servers were not ready for it.

Even Google DFP the Double click for Publisher was not fully ready for HTML5 creatives and users had to use the custom upload function where each element of HTML5 needs to be uploaded individually and then add their macros in the code which is time consuming.

After almost a year DFP has finally released the support for HTML5 creatives and eased the life of users especially Adoperations Executive or traffickers.

Below are the steps to upload HTML5 creatives.

Under line item >> Go to upload creative

Select >> HTML 5 , the second option .

Upload the zip file containing all elements and index file.

Once zip is uploaded DFP detects the CTA and gives you an option to change it with the tracker and a text field to add impression tracker too.

Save the banner and you are done.