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Showing posts with label adtech news. Show all posts

Showing posts with label adtech news. Show all posts

AT&T REBRANDS APPNEXUS SSP AS XANDR MONETIZE

With ‘Xandr Monetize’ AT&T Introduces OTT Header Bidding ‘Xandr Monetize’ OTT Header Bidding One year after its acquisition, ...

First Price auctions for Google Ad Manager is here

In today's era when the programmatic ecosystem has evolved into a complex marketplace where a single ad can pass through a mix of aucti...

Everything You need to know about Justice Srikrishna Report On Data Protection - Indian GDPR

On Friday, the Government released Justice BN Srikrishna Committee of Experts Report on Data Protection as well as a Personal Data Protecti...

65 percent of marketers who purchase digital ads programmatically are moving programmatic buying in-house IAB Survey

As per the latest survey conducted by Interactive Advertising Bureau (IAB), 65 percent of marketers who purchase digital ads programmatical...

What Is Difference Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising

Programmatic advertising offers multiple ways for advertisers to find the right media inventory for their ads. But there are a few differe...

What Is a DSP, SSP and Ad Exchange - The AdTech Guy

What is the difference between DSP and SSP? DSP and SSP are two interdependent categories of the same process - RTB. SSP stands for pub...

Google AdSense Will Now Let Publishers Use AI To Automatically Place Ads

Introducing AdSense Auto Ads Google has launched Adsense Auto ads, a powerful new way to place ads on your site. Auto ads use machine l...

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